Instance Automatics supplies an extensive range of amusement cranes ranging from the current range of Maxx Grab Cranes, Custom built Maxxgrab units through to the Toy and Sweet Shop which are some of the smallest cranes available at just 150cm high. In between these two we sell mid size cranes such as Prize zone, Pirate & Princess and Chupa Chups Grabber, each have their own particular selling points, be it size, theme or type of product to win.
The basic concept of the crane has not changed at all over the decades, the grabbing claw mechanism is pretty much universal. What has changed is the accuracy of the claw, now there is far more skill involved in the positioning and pick up than once upon a time, and this of course is the direction many arcade machines are going, skill can make a marked difference as there the mechanism and technology has increased massively.
The design of all arcade machines is really important, this is an arcade’s initial selling point… it is a shop window for the prizes within and once they draw in the player then they are more likely to play. The machines have also got to be easy to operate, complicated controls put people off straight away. Lastly you have to consider the height of the viewing window on cranes, often although it might be the adult operating the controls, it will have been a child who has encourage a mum or dad to try their skill and win a prize.
Cranes have always been the bread and butter of the arcade operator, they never go out of fashion and when a new toy is added it’s like having a brand new machine installed without the expense of buying one!
We launch new crane ideas each year and normally have updates to our current ranges. We have a selection of cranes which we manufacture year in year out, such as Maxxgrab single unit and Prize Zone as they are constantly in demand and our customers keep expanding and adding more machines to their empires; recently we have been supplying several companies that operate in the brewery environment and manufacture custom machines with custom software for this environment.
Alongside our range of quality cranes are an extensive range and supply of consumables and prizes ranging from £1 and £2 prize every time mixes to candy mixes from 6p per item to 28p per item to loads of redemption and vending stock.